LIBBY & MY
Project Overview
Libby Rasmussen is a colorful DC-based creator, disco ball dealer and vintage shop owner. Featured here are designs done for email sends done in Klaviyo, updates in Shopify and graphics for various events or announcements.
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Maintained a vibrant, brand-aligned aesthetic across Shopify, Klaviyo emails, and social graphics—ensuring every touchpoint felt cohesive and unmistakably “Libby.”
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Collaborated directly with the founder to help launch the online shop and refine its design over time, making ongoing updates that reflected new products, promotions, and seasonal shifts.
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Designed and built Klaviyo email sends that matched the brand’s energetic, nostalgic tone—balancing bold visuals with clear, conversion-friendly layouts.
