ATNN Design Course: Camp Evergreen
URL: atnndesign.camp
Platform: Likely Custom-Built (Not Squarespace, Shopify, or WordPress)
Key Features: Experimental Navigation, Immersive Design, Typography-Driven Layout
A Deep Dive into ATNN Design Camp’s Website
ATNN Design Camp is not your typical design studio website—it’s an interactive experience that feels like a digital playground. A studio focused on architecture, art direction, and experiential design, ATNN takes a bold approach with a site that feels more like an installation than a traditional portfolio.
Brand Characteristics
Experimental, Conceptual, Bold – ATNN Design Camp embraces an unconventional and almost cryptic aesthetic. Their website reflects this through a brutalist-meets-avant-garde design, heavy use of typography, and an intuitive but non-traditional navigation structure. The minimal color palette and stark design choices create a mysterious yet engaging atmosphere that invites users to explore.
First Impressions
When you first land on ATNN’s homepage, it’s clear this isn’t a typical agency site. The layout is intentionally raw, grid-based, and text-heavy, making a statement about the studio’s design philosophy. Navigation is anything but standard, with hover-based interactions and unique scrolling effects that give the site an editorial, almost print-like feel.
Site Structure & Navigation
Unlike traditional design studio websites that use a simple menu with "Work," "About," and "Contact" pages, ATNN opts for a more abstract approach. Each section unfolds dynamically, encouraging visitors to engage with the content in a non-linear way. This unconventional setup reflects their experimental ethos but could also be disorienting for users unfamiliar with this style of web design.
Standout Features
Experimental Layout & Navigation – The site forces users to engage differently than a standard portfolio, making the experience more immersive.
Bold Typography-Driven Design – Instead of relying on images or animations, the site’s aesthetic is led by strong, expressive typography.
Minimalist Color Palette – The restrained use of color keeps the focus on content and interactions.
Non-Traditional Page Structure – The site challenges conventional web design by encouraging exploration rather than following a strict hierarchy.
What Could Be Improved
User Experience (UX) Considerations – While the experimental layout is a strength, some visitors may find it difficult to navigate. A subtle guide or tutorial could help ease usability while maintaining the creative experience.
SEO & Readability – The text-heavy, grid-based approach is striking but might not be the most SEO-friendly. Optimizing content structure and adding metadata could help improve search visibility.
Clearer Call-to-Actions – While the site’s mysterious vibe is intentional, clearer prompts (such as a more obvious contact section) could enhance conversion without losing the design’s artistic edge.
Takeaway for Your Next Web Project
ATNN Design Camp’s website is a statement piece, proving that a website can be as much a design experiment as a functional tool. This site is an excellent reference for studios that want to break away from traditional layouts and create a unique, immersive user experience.
However, it also highlights the fine line between creativity and usability—if a website is too abstract, it risks alienating visitors who just want quick information. For those looking to balance experimental design with accessibility, ATNN’s approach is an inspiring case study with lessons to be learned.
Final Thoughts
ATNN Design Camp’s website is a bold, artistic, and conceptually driven digital space that pushes the boundaries of web design. If you’re looking for a site that breaks all the rules—and does it intentionally—this is one to study.
